'Grindin' is a stop motion animation by Rogier van der zwaag, a director and animator.
Zwaag, who is co-founder of production company 'Nobody beats the drum' Originating from Amsterdam in Holland, they have created many music videos, but 'Gridin' was one of their first real challenging stop motion videos.
The video includes a good representation of the musical score, for example, the blocks change size and colour when the pace of the music changes, they also move around in time to beat giving the viewer something to focus on. Because the music is slightly repetitive, Zwaag was clever in how he made the blocks fit the music so that the viewers do not get bored.
Zwaag takes a prominent role in the production team by being part of the "collective and (I) make all the visuals." and he wanted to take on the challenge of creating a music video using just a camera and hundreds of building blocks. During the comic video 'The making of grindin' that's featured on the teams vimeo page, Rogier is shown as a passionate film-maker who slowly goes crazy over making his video and although its a slight tease at zwaag, it also demonstrates how much planning and work has to go into a project like that for it to work.
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