Ident - Channel four

Channel four was created in November 1982, specifically to cater to a minority audience and to take risks. Channel four do not create any of their own programs, realistically they are a commissioning house, designed to show creative and diverse programs.

Channel four ident 1982

 The first Channel four ident was created by Martin Lambie-Nairn in '82. Lambie-Nairn had to travel to America so he could use the computer technology that allowed him to create the logo that "became regarded as a revolutionary identity for Channel four."

Channel four ident 2011

 The basic four that Lambie-Nairn designed roughly around 28 years ago, is still prominent in the Channel four idents today, however the new idents include artsy, specific pictures in the background which represents the nature of the Channel.
 The idents are a 'film' that includes the logo, and are more animated that the orignial one but are less recognisable as animation, they are more interesting, daring and entertaining.