Ident - BBC four

Self described as "Intelligent televison', BBC four was launched in March 2002 as an alternative to mainstream TV channels. Broadcasting for ten hours a day, between the hours of 7pm - 4am, BBC four was designed to produce a very vast variety of more cultrally enriching programs such as documentarys, opera shows, art and science programs and more. BBC 4 was marketed as a considered and diverse channel with the tag-line "A place to think'.

 The Ident for this channel really incorporates the tagline into the enviroment they create within the short, serene like adverts. The BBC 4 logo is featured at the beggining of each ident, the original small black box with white writing showing B.B.C and in large 'four' is written below it. They show small clips of relaxing things, such as the sky, waterfalls, library's which really enhance the thought of 'thinking'. These idents reflect the Channels target audience, which lies around the middle-age+ market.