ED Ident Pitch

Pitch
We showed our idea to Tim with a thought-out storyboard, we also had page of notes with the words and shots we wanted to include in our 10 second video.
 The idea was to shoot lots of different people from our class, each saying what they felt about the course and how it had helped them. We wanted the end shot to be the whole class, with the tag line of "this is what we do" designed to inspire younger teenagers to try something for themselves.
 After talking to Tim about our idea, he showed us how to time-line our project, and also gave us some advice to make the words quicker therefore allowing us to add more in and make the video snappy.
 He also gave us some ideas on how to include different people from the group, and where we should place them for filming, this encouraged us to think more about how we wanted to film to look in each part, rather than as a whole.
 We wanted to create this ident, including everyone from our class, to promote the fact that anyone with a good portfolio can get onto this course, no matter what their personal interests are, everyone is welcome.

Ident - BBC four

Self described as "Intelligent televison', BBC four was launched in March 2002 as an alternative to mainstream TV channels. Broadcasting for ten hours a day, between the hours of 7pm - 4am, BBC four was designed to produce a very vast variety of more cultrally enriching programs such as documentarys, opera shows, art and science programs and more. BBC 4 was marketed as a considered and diverse channel with the tag-line "A place to think'.

 The Ident for this channel really incorporates the tagline into the enviroment they create within the short, serene like adverts. The BBC 4 logo is featured at the beggining of each ident, the original small black box with white writing showing B.B.C and in large 'four' is written below it. They show small clips of relaxing things, such as the sky, waterfalls, library's which really enhance the thought of 'thinking'. These idents reflect the Channels target audience, which lies around the middle-age+ market.

Ident - E4

Launched in January 2001, E4 is the 'sister channel' to Channel 4, created to be a companion for the already popular TV channel. E stands for entertainment and E4 was devised to appeal to the 'lucrative 15-35 age group' that Channel 4 was otherwise forgetting with some older generation programs. It also allowed the Channel to feature some American import tv such as 'Gilmore Girls' and 'Desperate housewives'
The E4 Idents are always recognisable because every single one includes the colour purple. The E4 logo is also very prominent in each Ident, it starts off small, and then takes over the whole screen. Within each 10-14 second clip, a vast variety of random things happen in a random location. This reflects the kind of programs that E4 feature on the channel, and also the target audience. By using musical techno sounds within the ident combined with artsy and imaginative visuals, a teenage/young adult audience is captured. 
  The E4 logo also incorporates the famous '4' from Channel 4, allowing viewers to know that they are channels run by the same company, and with the reputation that Channel 4 has, viewers can see that E4 will also be new and innocative, creating programs for the majority and minority of viewers.

Ident - Channel four

Channel four was created in November 1982, specifically to cater to a minority audience and to take risks. Channel four do not create any of their own programs, realistically they are a commissioning house, designed to show creative and diverse programs.

Channel four ident 1982

 The first Channel four ident was created by Martin Lambie-Nairn in '82. Lambie-Nairn had to travel to America so he could use the computer technology that allowed him to create the logo that "became regarded as a revolutionary identity for Channel four."

Channel four ident 2011

 The basic four that Lambie-Nairn designed roughly around 28 years ago, is still prominent in the Channel four idents today, however the new idents include artsy, specific pictures in the background which represents the nature of the Channel.
 The idents are a 'film' that includes the logo, and are more animated that the orignial one but are less recognisable as animation, they are more interesting, daring and entertaining.

Mind Map/Planning for "The walk" - Take two

Storyboard

Mind Map and short plans

Treatment part 1

Treatment part 2

Risk assesment

Mind Map/Planning for "The walk" Original Idea

Mind Map

Storyboard page 1

Storyboard page 2

Storyboard page 4

Storyboard page 3

Song-timings

Music video 6 - Video which includes band/artists in a creative way

'Brave bulging buoyant clairvoyants' - Wild beasts
Wild beasts are an indie rock band from Kendal, England. Established in 2002 by Hayden Thorpe and Ben Little were signed by Bad Sneakers Records in August 2006, two years after drummer Chris Bert joined them. In 2005, Tom Flemming joined as bassist therefore completing the band.

  'Brave bulging buoyant clairvoyants' was first released in 2006 with Band sneakers records, and then again in 2008 with Domino records, which the band signed with in February 2007. The second version of the music video if very different from the first, although both feature the band in a performance, the more modern second video is much more technical and artistic. The music video, directed by OneInThree, features members of the band spiraling in photo frames, the frames change every couple of sentences and the scenery in the background also changes. The video uses a very complicated technique named the 'Droste effect'.

 I think that the Wild beasts chose to re-release the song with this video because they wanted to re-invented themselves as a more modern group with a more interesting group. The song was released for the second time to coincide with their tour with 'Foals'.

Music video 5 - Abstract representation of Music score

'Grindin' - Nobody beats the drum
'Grindin' is a stop motion animation by Rogier van der zwaag, a director and animator.
Zwaag, who is co-founder of production company 'Nobody beats the drum' Originating from Amsterdam in Holland, they have created many music videos, but 'Gridin' was one of their first real challenging stop motion videos.

 The video includes a good representation of the musical score, for example, the blocks change size and colour when the pace of the music changes, they also move around in time to beat giving the viewer something to focus on. Because the music is slightly repetitive, Zwaag was clever in how he made the blocks fit the music so that the viewers do not get bored.

 Zwaag takes a prominent role in the production team by being part of the "collective and (I) make all the visuals." and he wanted to take on the challenge of creating a music video using just a camera and hundreds of building blocks. During the comic video 'The making of grindin' that's featured on the teams vimeo page, Rogier is shown as a passionate film-maker who slowly goes crazy over making his video and although its a slight tease at zwaag, it also demonstrates how much planning and work has to go into a project like that for it to work.