Video Takeaway Evaluation

"Video takeaway" was a new concept to me. I had not previously heard of a project that was as artistic and unusual as this one. The basic idea was to create a short piece to be shown in takeaways across Plymouth designed to fit the "context of the host takeaways".  We were given a brief that was inspired by this project and asked to create our own version of a video takeaway.
 After looking at the brief I immediately decided that to create a piece that would suit the project, I needed to be creative. It was specified in the brief that the piece should ideally be short and silent but still hold the viewers attention whilst they waited for their food, so I started to plan out some idea's that could be relevant.

 My first idea was to use a variety of still images depicting different foods that could have been served in the various takeaways, I wanted to feature these images all cut up into pieces to provoke thoughts from the viewers and therefore "allowing them to create their own meaning" - Hillary Lawson. The pieces would appear slowly on the screen in a random pattern and encourage the viewers to guess what the item of food was, it would not always be the obvious answer and provide an entertaining wait.

 This idea however seemed too complicated to produce with the issue of trying to make some food resemble others and also seemed like it could be a little bit tedious to show to the adult audience as the concept was more a child's game. Instead I decided to explore other ways of presenting food. I had previously completed a pixilation (stop-motion) project and so started to experiment with different movements in a comic way.

 I decided that instead of being a random collection of food moving, I would try to tell a short story. I wanted to use a Chinese theme because I think that a Chinese is what comes to peoples minds when you say "takeaway".

 I drew out a storyboard that included noodles because I felt that this was a traditional Chinese food. The storyboard shows the journey of a "noodle cruise" which sets sail into a sea of knives and forks, it crashes into a plastic cup ice-berg and sinks, losing its noodles and oars. I think that this was a good idea and it fit the brief because it was comic, short and needed no sound for narration.

Come to ours description of the real video takeaway - http://cto.independentplymouth.info/video-takeaway