Monday, 27 February 2012

"Its Nice That"

"Its Nice That has one main mission in life - to champion great creativity" is the first sentence that a viewer would read on the 'about' page on itsnicethat.com. Founded in April 2007 by Will Hudson, "Its Nice That' is a worldwide blog and magazine that features creative pieces of work from artists and filmakers from everywhere and anywhere. Hudson first created the blog as "a platform for him to record and document his love of the creative industry..." and I think that even at a quick glance of the quantity of high standard work featured on the website, it is easy to tell that director Hudson is very involved and passionate about the arts. He was joined the following year by Alex Bec, a friend who he had already established successful blog 'if you could' with. Bec reinforced Hudson's love to explore the independant arts and helped to promote "Its Nice That" turning it into a global platform.
 We were asked to find a video or piece of work that inspired us to create our own "Its Nice That" piece, and develop our ideas into a short video that was creative. After watching an exensive amount of videos, and looking at multiple works, I came across a trailer for a movie that had been posted assistant online editor Bryony Quinn - http://www.itsnicethat.com/articles/colony. The feature film 'Colony' documents the lives of bee keepers in America. The focus of the film is on the Seppi Family, and shows their way of life with the bees, and how when the 80 million Bees disappeared, their whole lifestyle did too.  Out of all of the art peices, I liked this one and it stood out to me because of it's hard hitting and very personal content.

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