Music Video 3 - Video director as "Auteur"

James Houston - 'Big ideas: Don't get any'
 In James Houston's last year as a graphic design student at Glasgow School of Art, world renowned English rock band 'Radiohead' posted an online competition, encouraging people to remix the song "Nude" from their 2007 album 'In rainbows'. Houston, entered the competition as part of his final project and what he created was "All kinds of amazing"- (Shapeandcolour.wordpress.com)
 Basing his idea on lyrics taken from the song, he decided to wire old computer parts together to recreate and mix-up the song. He used a Sinclair ZX Spectrum for the Guitars (rhythm & lead); An Epson LX-81 Dot Matrix Printer for the Drums; A HP Scanjet 3c as the Bass Guitar and a Hard Drive array that acted as a collection of bad speakers to represent the Vocals and FX - (http://www.youtube.co/watch?v=pmfHHLfbjNQ)
 Houston describes it "doesn't sound great, its not supposed to" on his YouTube channel, where the video has received over 730,000 hits. I think that the video reflects James's take on the whole competition, he saw it as a joke but a challenge that he wanted to set himself. Houston, being a last year university student, had total control over what went into his video, this is common when it comes to being a director.
  Depending on the circumstance of the Music video, whether its Hollywood or low budget, a director almost always has the final call on everything. A case study from the Guerillas film makers movie blueprint (Chris Jones 2003 continuum books), on director Julian Richards (Summer scars) outlines the responsibility that a director has and with that comes power. "Unstoppable" is the word that he uses to describe himself, and he illustrates that the more you become involved in every little process from the script writing to the casting of the actors the more a director can familiarise themselves with the crew and therefore allows them to take charge more. By working closely with every department, a director can oversee everything and give their own opinions also. Chris Jones also writes "Lead, don't rule".