Moderat - Rusty nails
" Rusty nails" is an electronic performance video and is a collaboration of Modeselektor and Apparat, together they make Moderat.
Founded in 2002 in Berlin, Germany, Moderat is an electronic music project. After creative disagreements they finally released their first full length album in 2009, seven years after their first EP. Since then, they have toured Europe and released several other singles that were worked on during their tour, in which they played mainly at festivals.
Rusty nails is a contemporary, non linear music video "its not a film, it has no narration" that explores the use of camera effects rather than using computer software to enhance the video in post production. This is a common trait within Moderats music videos, and the outcome is simple yet beautifully effective visuals. By using these simple uncommon ideas, the listener is drawn to the music and whilst not being distracted from the sound by a bright and crowded video they can appreciate the sound and yet still be visually stimulated by what they are seeing - "we just wanted more space in the music".
Moderats passion for creating computer based sound technology is reflected in all of their music videos, and also the press reports on their website. They describe themselves not as artists but "three producers" that use the moderat studio as "a playground where we can live everything out."
The music video itself is representative of not only them but also their lifestyles, and the logo of the band is prominent throughout the video, as well as some cult symbols. This could show that they are trying to appeal to smaller, more defined group of listeners rather than the whole general public - "I hope it effects people, gets under their skin."
In conclusion, this music video was to promote Moderat as producers and essentially filmmakers as well, not for commercial gain and popularity.
No comments:
Post a Comment